Our Purpose: We help people slow down and share the good times.
With 50 years of fire know-how, Duraflame, Inc. has innovated and expanded its product offerings over the last half-century to include a wide variety of fuels - all with the goal of helping people enjoy their fires to the fullest. Besides fireplace fuels, the company also manufactures, distributes and markets a full complement of quality grilling fuels under several brand names, including duraflame®, Cowboy® Charcoal, Western®, and Barbeque Wood Flavors™.
America’s firelog brand leader, Duraflame has consistently proven its leadership in the fireplace fuel category and upheld its commitment to millions of loyal customers for 50 years. Explore the complete line of duraflame® brand products, including firelogs, firestarters, lighters, matches and charcoal on the website, and find out why it’s always a good time to enjoy a fire.duraflame.com LinkedIn
Cowboy Charcoal has a rich heritage of over 25 years of charcoal expertise, so it’s no surprise that its Hardwood Lump Charcoal is America’s leading lump charcoal brand. Over the years, the product line has expanded to include all natural lump briquets and pit-style cooking wood, as well as a trio of delicious BBQ sauces. Cowboy strives to help people fully enjoy not just the great flavor of a live-fire meal, but the entire grilling experience. Visit the website to learn more about the brand’s heritage and its products, and explore Cowboy’s collection of recipes.cowboycharcoal.com LinkedIn
Western® Premium BBQ Products is the go-to brand for premium smoking wood products, including chips and chunks. Produced with pride and care in a variety of species, Western products help grilling enthusiasts and professionals achieve the perfect flavor while enjoying the process. Visit the website to discover great grilling tips and learn more about Western’s extensive line of products.westernbbqproducts.com LinkedIn
Timberland Forest Products is a principal producer of forest-related products, including pallets, railroad ties, mulch and flooring lumber. Timberland mills high-quality hardwood lumber, recycling the waste material from operations to make high-quality lump charcoal. Visit Timberland’s website to learn more about their production process and products.timberlandforest.com LinkedIn
Since the invention of the first manufactured wood-wax firelog in 1968, Duraflame has faithfully provided fast-lighting, cleaner burning fires to generations in North America and beyond. And over the past 50 years, the trusted duraflame® brand name has become synonymous with reliability, safety and convenience. The corporation is now in its third generation of family ownership and stewardship. Duraflame, Inc. is headquartered in Stockton, California, employing nearly 600 people located in offices and manufacturing facilities across the U.S. in California, Texas, Missouri, Kentucky and Tennessee, and in Mexico.Learn More
Our story begins over 100 years ago with the formation of California Cedar Products Company (Cal Cedar) in Stockton, California in 1917. Cal Cedar manufactured wood slats, which look like flat, rectangular slices of wood, from California incense cedar wood. They sold this raw material globally to the pencil industry for the manufacture of wood case pencils. Cal Cedar continues to produce slats for the pencil industry today.
The first wood-wax firelog was created after a multi-year R&D project at Cal Cedar. The largest manufacturer in the western world of wood slats at the time, the company was looking for ways to recycle the tremendous volume of sawdust by-product from its wood manufacturing operations. The research department developed a mixture using the sawdust with petroleum wax, and invented a specially designed extruder to make a new type of fireplace fuel, the firelog.
By 1970, Cal Cedar incorporated the firelog business as a separate subsidiary, California Cedar Firelog, Inc., and released the new product under an eponymous brand name, the “California Cedar Firelog”.
A year later, Cal Cedar changed the name of its subsidiary to Duraflame, Inc.
The new brand of wood-wax firelogs quickly revolutionized what people burned in their fireplaces. The firewood alternative struck a chord with consumers with its convenience and cleaner burning benefits compared to firewood.
From 1978-1982, Cal Cedar produced duraflame® firelogs and firestarters for a national consumer packaging goods company who sold and distributed the products until 1982. By 1986 Duraflame, Inc. was established as an independent corporation, no longer a subsidiary of Cal Cedar, and began direct sales of the duraflame® brand.
In 1997, Duraflame, Inc. acquired Toronto based Monto Industries, Ltd and its flameglo brand, and renamed the company to Maple Leaf Firelog, Inc. Two years later, it acquired Canadian Firelog, Ltd in British Columbia and the Hearth-fire brand, expanding their production capacity and market base.
To serve the growing market for fireplace fuels and to improve logistic efficiencies in the United States, Duraflame kicked off the 21st century by building an Eastern firelog factory in Somerset, KY.
Duraflame, Inc. acquired Cowboy Charcoal Company in Kentucky, to expand its brand and product offerings to the grilling fuels market. Cowboy operates wood and charcoal manufacturing facilities in Albany and Monticello, KY.
In 2008 Duraflame looked to diversify its product offering portfolio, and began licensing its brand name to Twin-Star International for electric fireplaces and heaters.
Duraflame, Inc. acquired Timberland Forest Products, Inc. to expand operations into wood products, ranging from pallets to firewood to lump charcoal.
At Duraflame, every day we work to be worthy of our brands, be open to the ideas of others, and to always do the right thing. We embrace a spirit of entrepreneurialism and constantly challenge ourselves to try new things.
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