Duraflame brand electric fireplaces & heaters are manufactured and distributed by Twin-Star International
duraflame® 6lb firelog
DURAFLAME® 6LB FIRELOGS
DURAFLAME® OUTDOOR FIRELOGS BOX of 3 stackable, Crackling firelogs
DURAFLAME® OUTDOOR FIRELOGS
DURAFLAME® EVERY NIGHT single FIRELOG packaging
DURAFLAME® EVERY NIGHT FIRELOGS
DURAFLAME® 4.5LB INDOOR/OUTDOOR single FIRELOG in packaging
DURAFLAME® 4.5LB INDOOR/OUTDOOR FIRELOGS
DURAFLAME® 4.5LB GOLD Single FIRELOG packaging
DURAFLAME® 4.5LB GOLD FIRELOGS
CRACKLEFLAME® Single Indoor/Outdoor FIRELOG packaging
CRACKLEFLAME® FIRELOGS
DURAFLAME® 2.5LB Indoor/Outdoor Single FIRELOG packaging
DURAFLAME® 2.5LB FIRELOGS
FIRESTART® fire starter INDOOR/OUTDOOR single FIRE LIGHTER Packaging
FIRESTART® INDOOR/OUTDOOR FIRELIGHTERS
FIRESTART® GOLD single FIRELIGHTER packaging
FIRESTART® GOLD FIRELIGHTERS
Package of 4 QUICK START® FIRELIGHTERS packaging
QUICK START® FIRELIGHTERS
Box of 18 FIRESTART® CUBES FIRESTARTERS packaging with image lighting a charcoal fire
FIRESTART® CUBES FIRESTARTERS
Box of DURAFLAME® FATWOOD FIRESTARTERS packaging with weight of 86.4 cubic inches
DURAFLAME® FATWOOD FIRESTARTERS
Single DURAFLAME® MULTI-PURPOSE UTILITY LIGHTER in red
DURAFLAME® MULTI-PURPOSE UTILITY LIGHTER
Single DURAFLAME® FLEX NECK UTILITY LIGHTER in charcoal grey
DURAFLAME® FLEX NECK UTILITY LIGHTER
DURAFLAME® safety strike-on-box long-stem matches horizontal view of box
DURAFLAME® SAFETY MATCHES
3 packaging designs of DURAFLAME® LONG-STEM DÉCOR MATCHES with several long-stem matches lying in foreground
DURAFLAME® LONG-STEM DÉCOR MATCHES
Cowboy® Charcoal group of products including Hardwood Lump, Hardwood Briquets and Range Style BBQ Sauce
COWBOY® CHARCOAL
WESTERN® PREMIUM BBQ PRODUCTS
B&B™ CHARCOAL Bags including Hickory Lump, Oak Lump and Mesquite Lump Charcoal
B&B™ CHARCOAL
 
 
 

About Duraflame®

AMERICA'S FIRELOG BRAND LEADER

We help people slow down and share the good times. For 50 years, Duraflame has brought convenient, reliable, easy to light firelogs, firestarters and barbecue products to customers around the world.

A sprig of green tree leaves on a bright yellow background
Fact 1
Burning of duraflame firelogs saves 1.2 million trees from use as firewood each year.
A small pile of sawdust on a bright yellow background
Fact 2
Duraflame wood-wax firelogs were invented to recycle leftover sawdust from manufacturing wood for pencils.
A birds eye view of a tape measurer on a bright yellow background
Fact 3
If you line up the logs we produce in one year end-to-end, they'd stretch from San Francisco to Hong Kong and back.

About Us

A Brief Overview

Duraflame is America's firelog brand leader, offering a wide variety of fire-related products, including firelogs, firestarters and barbecue products. For 50 years, the duraflame® brand has proven its leadership in the fireplace fuel category and its commitment to millions of loyal customers. We consistently deliver innovative products that meet the highest standards in quality, convenience, reliability and environmental sustainability. We help people Start Something Good® by slowing down and sharing the good times.

Our History

A BLAZING SUCCESS

Duraflame’s history of firelog innovations have enhanced the way people around the world enjoy one of mankind’s most vital discoveries.

The first duraflame firelog, called the Calfornia Cedar Firelog, single firelog packaging from 1968

First Firelog Created

The duraflame firelog was created after a multi-year R&D project by California Cedar Products Company. They found that they could recycle the sawdust from its wood manufacturing operations, blending it with petroleum wax to create a mixture to make a new type of fireplace fuel.

The first firelog using the duraflame brand name packaging from 1972

INTRODUCED TO THE MARKET

The duraflame firelog quickly revolutionized what people burned in their fireplaces. The firewood alternative struck a chord with consumers with its convenience and cleaner burning benefits compared to firewood.

The first duraflame brand logo with distinctive black font and red flame est1986

DURAFLAME, INC. ESTABLISHED

Rising firelog sales sparked the inception of the firelog industry and the formation of Duraflame, Inc. as an independent corporation. Today the firelog industry generates $250 million in retail sales annually.

Underwriters Laboratories (aka UL) registered logo

ESTABLISHES UL SAFETY STANDARDS

Duraflame leads industry effort, initiating communications and government relations program to promote low emissions benefits of firelogs and establishes UL safety standards for firelogs.

Birds eye view of Duraflame's firelog facility in Kentucky

EASTERN FIRELOG FACTORY OPENED

Duraflame opens Eastern firelog factory in Somerset, KY to serve the growing market for firelogs and to improve logistic efficiencies.

The first duraflame Crackleflame single log packaging design from 2001

CRACKLEFLAME INTRODUCED

Duraflame introduces the Crackleflame® firelog, using a patented formula to create soothing crackling sounds, enhancing the fire experience.

The first duraflame all natural firelog made with all natural renewable materials single log packaging from 2004

FIRST ALL-NATURAL FIRELOG

Duraflame's mission to create even more environmentally responsible firelogs results in the first firelog made with all-natural, renewable materials. The new product improved the carbon footprint of firelogs further, minimizing air quality impacts and providing consumers continued peace of mind that duraflame® brand firelogs could allow them to burn and breathe easy.

Pile of charcoal briquets

CHARCOAL PRODUCTS INTRODUCED

Duraflame extends the brand name to a new offering of duraflame® charcoal products.

Duraflame's logo for 2007 patented formula showing recycle arrows with the message

100% RENEWABLE FIRELOGS INTRODUCED

Duraflame invents new patented formula, made from 100% renewable resources. The formula has been incorporated into a variety of duraflame® firelog and firestarter products, further minimizing consumers' environmental impact by using 100% renewable resources.

duraflame stax, the first stackable manufactured firelog packaging from 2008

THE NEXT GENERATION OF FIRE

Duraflame introduces stax® Firelogs, which look, stack and perform like real firewood, but are made from 100% renewable resources, clean burning and use fewer resources than a typical wood fire.

Package of duraflame stix firelighters introduced to market in 2010

AN ONGOING TRADITION OF INNOVATION

Duraflame continues the tradition of innovation offering new products, such as premium performing duraflame® Gold Firelogs and multi-functional duraflame® stix® firelighters, to enhance and improve the fire experience.

Packaging for duraflame Campfire Roasting Logs bundle introduced in 2011

A FIRE FOR ROASTING

Duraflame introduces Campfire Roasting Logs specially formulated for roasting and cooking. The logs stack and burn like wood for a robust fire that creates hot, glowing coals safe for roasting marshmallows, hot dogs or cooking other campfire foods.

Packaging of a single duraflame Crackleflame firelog whose new formula for indoor/outdoor use was introduced in 2018

CHANGING WITH THE TIMES

Duraflame introduces a new, versatile Crackleflame Indoor Outdoor firelog, specially formulated for use indoors and out.

Every Night firelogs stacked, displaying 3 different hearth scenes on packaging introduced in 2019

A FIRE FOR EVERY NIGHT

Duraflame develops a quick lighting firelog that burns with big flames for an ideal burn time to fit any evening or activity

A single OUTDOOR firelog on top of case of duraflame OUTDOOR firelogs introduced in 2020

EASY OUTDOOR FIRES

To address the growing interest in outdoor lifestyles, Duraflame introduces OUTDOOR firelogs, 100% renewable logs specially designed for outdoor use and tested for roasting campfire food

Retro edition packaging of 6lb case and firelog for the brand's 50th anniversary with burst logo stating

50TH ANNIVERSARY OF THE DURAFLAME BRAND

Duraflame celebrates 50 years of bringing people together and illuminating homes with a legacy of convenience, warmth, and dedication to the environment. Watch our best fireside moments!

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Innovations

THE MODERN FIRE FORMULA

Duraflame’s 50 years of scientific brainpower and innovative research into manufacturing easy-start, cleaner burning firelogs make building a fire simple for a new generation.

Development

Duraflame scientists are constantly evaluating new raw material resources and engineering solutions to improve product quality. They're also dedicated to the pursuit of the next innovation that will enhance the consumer's experience with their hearth or grill.

Testing

Duraflame conducts hundreds of tests to ensure the quality and top performance of its firelogs and firestarters. Duraflame employs advanced lab equipment and techniques to evaluate and improve performance of the company's products.

Emissions Evaluation

Duraflame is one of the few companies in the hearth products industry that uses sophisticated in-house emissions testing equipment to regularly evaluate and reduce emissions from its products.

PERFECT FLAMES FUELED BY SCIENCE

Charcoal grey drawing of a chemistry symbol
Duraflame firelogs are made of a scientific blend of sawdust, wax, and unique fibers.
Charcoal Gray drawing of the Recycle Symbol
Some interesting materials tested have included recycled fibers such as nut shells, seeds, fruit pits, distillery grains and recycled cardboard.
Charcoal gray drawing of an ear listening
Natural seed is added to some logs to create crackling sounds of a wood fire.
Charcoal grey drawing of a lab video filming a fire burning
Scientists have cameras trained on 14 fireplaces to monitor burn performance.
Charcoal grey drawing of a tree and drop of tree oil
Chemists perfect blends of “wax” from paraffins, tree oils, and vegetable oils.
Charcoal grey drawing of measuring a fire's flame height and brightness
Firelogs are tested each day to quality-check the flames’ height, brightness, and duration.