We help people slow down and share the good times. For 50 years, Duraflame has brought convenient, reliable, easy to light firelogs, firestarters and barbecue products to customers around the world.
Duraflame is America's firelog brand leader, offering a wide variety of fire-related products, including firelogs, firestarters and barbecue products. For 50 years, the duraflame® brand has proven its leadership in the fireplace fuel category and its commitment to millions of loyal customers. We consistently deliver innovative products that meet the highest standards in quality, convenience, reliability and environmental sustainability. We help people Start Something Good® by slowing down and sharing the good times.
Duraflame’s history of firelog innovations have enhanced the way people around the world enjoy one of mankind’s most vital discoveries.
The duraflame firelog was created after a multi-year R&D project by California Cedar Products Company. They found that they could recycle the sawdust from its wood manufacturing operations, blending it with petroleum wax to create a mixture to make a new type of fireplace fuel.
The duraflame firelog quickly revolutionized what people burned in their fireplaces. The firewood alternative struck a chord with consumers with its convenience and cleaner burning benefits compared to firewood.
Rising firelog sales sparked the inception of the firelog industry and the formation of Duraflame, Inc. as an independent corporation. Today the firelog industry generates $250 million in retail sales annually.
Duraflame leads industry effort, initiating communications and government relations program to promote low emissions benefits of firelogs and establishes UL safety standards for firelogs.
Duraflame opens Eastern firelog factory in Somerset, KY to serve the growing market for firelogs and to improve logistic efficiencies.
Duraflame introduces the Crackleflame® firelog, using a patented formula to create soothing crackling sounds, enhancing the fire experience.
Duraflame's mission to create even more environmentally responsible firelogs results in the first firelog made with all-natural, renewable materials. The new product improved the carbon footprint of firelogs further, minimizing air quality impacts and providing consumers continued peace of mind that duraflame® brand firelogs could allow them to burn and breathe easy.
Duraflame extends the brand name to a new offering of duraflame® charcoal products.
Duraflame invents new patented formula, made from 100% renewable resources. The formula has been incorporated into a variety of duraflame® firelog and firestarter products, further minimizing consumers' environmental impact by using 100% renewable resources.
Duraflame introduces stax® Firelogs, which look, stack and perform like real firewood, but are made from 100% renewable resources, clean burning and use fewer resources than a typical wood fire.
Duraflame continues the tradition of innovation offering new products, such as premium performing duraflame® Gold Firelogs and multi-functional duraflame® stix® firelighters, to enhance and improve the fire experience.
Duraflame introduces Campfire Roasting Logs specially formulated for roasting and cooking. The logs stack and burn like wood for a robust fire that creates hot, glowing coals safe for roasting marshmallows, hot dogs or cooking other campfire foods.
Duraflame introduces a new, versatile Crackleflame Indoor Outdoor firelog, specially formulated for use indoors and out.
Duraflame develops a quick lighting firelog that burns with big flames for an ideal burn time to fit any evening or activity
To address the growing interest in outdoor lifestyles, Duraflame introduces OUTDOOR firelogs, 100% renewable logs specially designed for outdoor use and tested for roasting campfire food
Duraflame’s 50 years of scientific brainpower and innovative research into manufacturing easy-start, cleaner burning firelogs make building a fire simple for a new generation.
Duraflame scientists are constantly evaluating new raw material resources and engineering solutions to improve product quality. They're also dedicated to the pursuit of the next innovation that will enhance the consumer's experience with their hearth or grill.
Duraflame conducts hundreds of tests to ensure the quality and top performance of its firelogs and firestarters. Duraflame employs advanced lab equipment and techniques to evaluate and improve performance of the company's products.
Duraflame is one of the few companies in the hearth products industry that uses sophisticated in-house emissions testing equipment to regularly evaluate and reduce emissions from its products.