About Duraflame®

America's firelog brand leader

 

About Duraflame®

Duraflame® is America's firelog brand leader, offering a wide variety of fire-related products, including firelogs, fire starters and barbecue products. For over 40 years, Duraflame® has proven its leadership in the fireplace fuel category and its commitment to millions of loyal customers. We consistently deliver and innovate products that meet the highest standards in quality, convenience, reliability and environmental sustainability.

  • Corporate headquarters are located on the historic Klamath Ferry in Stockton, California
  • 2 manufacturing facilities in California and Kentucky
  • 250 employees in North America
  • Independently owned and operated
  • In business for over 50  years
 

The Modern Fire Formula: Convenient and Clean Burning

Firelog innovations have enhanced the way we enjoy one of man's oldest discoveries.

 

OUR HISTORY IS A BLAZING SUCCESS

1968

FIRST FIRELOG CREATED

The duraflame® firelog was created after a multi-year R&D project by California Cedar Products Company (CCPC) in Stockton, California. At the time, California Cedar Products was the largest manufacturer in the western world of wood slats for pencils, with daily production of enough wood to make 4 million pencils per day. The company was looking for ways to recycle the sawdust from its wood manufacturing operations, and found it could be blended with petroleum wax to create a mixture that could be extruded to make a new type of fireplace log.

1972

DURAFLAME BRAND FIRE LOGS INTRODUCED TO THE MARKET

The duraflame firelog quickly revolutionized what people burned in their fireplaces. The firewood alternative struck a chord with consumers with its convenience and cleaner burning benefits compared to firewood.

1986

DURAFLAME, INC. ESTABLISHED AS AN INDEPENDENT CORPORATION

Rising firelog sales sparked the inception of the firelog industry and the formation of Duraflame, Inc. as an independent corporation. Today the firelog industry generates $250 million in retail sales annually.

1990

DURAFLAME LEADS INDUSTRY EFFORT TO ESTABLISH UL SAFETY STANDARDS FOR FIRE LOGS

Duraflame initiates communications and government relations program to promote low emissions benefits of firelogs.

2000

DURAFLAME® OPENS EASTERN FIRELOG FACTORY IN SOMERSET, KY

Duraflame® opens Eastern firelog factory in Somerset, KY to serve the growing market for firelogs and to improve logistic efficiencies.

2004

DURAFLAME® INTRODUCES FIRST ALL NATURAL, NON-PETROLEUM FIRELOG TO THE MARKET

Duraflame's® mission to create an even more environmentally responsible firelog results in the first all natural manufactured firelog made from renewable resources. The new product improved the carbon footprint of firelogs, minimized air quality impacts and provided consumers peace of mind that duraflame® brand firelogs reduce the environmental impact of a cozy fire in the hearth.

2005

DURAFLAME® OFFERS NEW LINE OF UNIQUE CHARCOAL PRODUCTS

Duraflame® extends the brand name to a new offering of charcoal products. Competitive BBQ teams across the country praise duraflame® Hardwood Lump and Briquets, citing long burns, consistent heat, and more flavorful results.

2007

DURAFLAME® INTRODUCES FIRELOGS MADE WITH 100% RENEWABLE RESOURCES

Duraflame® continues to lead the industry in product innovation with a new patented natural formula, made from 100% renewable resources. The formula has been incorporated into a variety of duraflame® firelog and firestarter products, further minimizing consumers' environmental impact by using 100% renewable resources.

2008

THE NEXT GENERATION OF FIRE

Duraflame® introduces All Natural stax® Firelogs, which look, stack and perform like real firewood, but are clean burning and use fewer resources than a typical wood fire.

2010

AN ONGOING TRADITION OF INNOVATION

Duraflame® continues the tradition of innovation offering new products, such as duraflame® Gold Firelogs and duraflame® stix® firelighters, to enhance and improve the fire experience.

2011

A FIRE FOR ROASTING

Duraflame® introduces Campfire Roasting Logs specially formulated for roasting and cooking. These logs stack and burn like wood for a robust fire that creates hot, glowing coals safe for roasting marshmallows, hot dogs or cooking other campfire foods

2012

ZERO PARTICLE EMISSIONS FIRE

Duraflame® illuma® log sets and fire pits use a new generation of fireplace technology that burns liquid bio-ethanol in safe, no-pour illuma-fuel® canisters. The proprietary burner system and fuel canister allow for a safe, smokeless and illuminating indoor and outdoor fire experience.

 
 
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